TELEMARKETING

Our multilingual B2B telemarketing services are designed to give you the best possible start to every new conversation.

Learn More >

Data-s
DATA

Marketing data allows a thorough understanding of your market and enables you to create and deliver messages that speak directly to your customers’ concerns.

Learn More >


INBOUND

Inbound marketing uses a web of digital threads to draw online traffic to your website, capture leads and nurture leads to sales.

Learn More >


HOLISTIC LEAD GENERATION

When a more comprehensive solution is called for, a holistic lead generation campaign can leverage the strengths of different channels for greater ROI.

Learn More >

Our Clients

Our Resources

With over two decades experience as a trusted provider of B2B direct sales and marketing solutions, we can now offer a wealth of expert resources – guides, whitepapers, articles, videos and case studies – for your perusal.

The Secrets Of Successful Lead Nurture

We all want prospects that convert quickly from Suspect to Prospect, Prospect to Lead and Lead to Closed Sale with the minimum of fuss, expense or effort – it’s the nirvana that Department Heads all over the world dream of achieving and moreover what they expect from all B2B Sales and B2B Marketing professionals like you.

Download Now

Data Insight, Enhancement And Effectiveness

It’s time for the big push on that new product or solution, the one the CEO has personally been championing.

Download Now

How To Buy B2B Data

Data is crucial to every aspect of today’s business and nowhere is this more true than within Sales and Marketing. Alongside your products, services and solutions.

Download Now

Our Blog

Welcome to our B2B marketing blog

Why You Should Compile CVs of Your Prospects

Cover-letter-used-for-prospect-profiling-01

Why You Should Compile CVs of Your Prospects

The curriculum vitae: a document that aims to promote our strongest attributes and paint us as someone worthy of employment – on two sides of an A4. Though the CV is commonly used by HR departments and prospective employers to ascertain the fit of an individual for a position, marketers can also latch on to the practice of scouring CVs when it comes to prospect profiling.

Why Marketing and Sales Can’t Agree on Lead Generation

marketer working on marketing leads for sales and marketing

Why Marketing and Sales Can’t Agree on Lead Generation

We’ve already explored the age-old rivalry between sales and marketing in an earlier blog, and how this infighting (however fun to joke about) does nothing to generate marketing leads or sales. In fact, the disconnect between the two camps actively hinders the lead generation and lead nurturing process.

B2B Lead Nurturing: How an Agency Can Help You Turn More Leads into Sales

marketers-creating-a-lead-nurturing-plan-to-increase-conversion-rate. 

B2B Lead Nurturing: How an Agency Can Help You Turn More Leads into Sales

B2B lead nurturing is essential for converting leads into sales. It ensures that every lead is given ample attention and educated (through relevant content) about the solutions your brand can offer them until they’re ready to make a buying decision.

What Clients Say

GCL and James in particular, are not afraid to challenge a campaign brief. If they don’t think it will work in the current form, then they will work with you to make a solution that does. That honesty and integrity is vital to a lasting relationship and they have that in spades.
SCOTT BULLOCK – CHARTERED MARKETER, Chartered Marketer
What I really like is that GCL effectively becomes part of the marketing team and I am able to sit down with my team, James, the GCL client delivery managers and even the agents in order to ask questions and thrash out ideas. This is all part of the open-door policy where I’ve been able to come into the GCL offices , go through my thinking, the company roadmap and make sure the team know what we’re up to.