In March 1990, Greville Crowder the founder of GCL Direct saw a gap in the market for honest, unscripted and outsourced B2B telemarketing. Since then GCL has grown into a trusted Pan-EMEA direct marketing services company. We base our services on the three most important aspects of direct marketing – Data, Insight and Dialogue.

GCL’s unique consultative approach still has, if not more, resonance in today’s lightning-fast digital world as it did 25 years ago. At its heart, telemarketing connects people and provides a much-needed human touch to any marketing campaign.

What Do We Do?

GCL Direct has delivered outstanding telemarketing results for over a quarter of a century across the technology, logistics and professional service sectors. As the voice of B2B marketing we are passionate about helping organisations generate new business. We specialise in integrated and stand-alone solutions for data, insight and dialogue-based campaigns. GCL Direct assists enterprise and SME organisations build, engage and develop B2B sales pipelines with our range of tailor-made services.

Why Work with Us?

The most important aspects we deliver to our clients are results that turn into orders and a genuine return on investment. GCL Direct’s unrivalled experience and extensive expertise ensures we’re focused on your goals.

Our partnership approach, from initial campaign planning and data building to producing great appointments, sales lead generation and opportunities, is designed to make all aspects of your campaigns with us hassle-free.

Five reasons to choose GCL Direct

  • Save time: 25 years of experience delivering EMEA campaigns means that GCL can hit the ground running, adopt best practice and start generating results from the off with a scalable level of resource.
  • Make money: Proven Return on Investment (ROI) through adopting GCL’s quality driven BANT+A qualification including in-depth research and pipeline management with best in industry telemarketers.
  • Reduce hassle: Provision of full EMEA Data, Insight, Dialogue services, managed centrally all under one roof.
  • Peace of mind: GCL specialises in the B2B technology and business services space having managed 1,000’s of successful campaigns over the past 25 years and with a client retention list second to none.  GCL’s non-scripted and consultative approach will protect and enhance your brand position.
  • Make you look and feel good: GCL’s proactive service, results and communication will justify your decision in selecting GCL as a preferred partner.

Our Biggest Asset

As a service business we recognise that our people are our greatest asset. At GCL Direct we take great pride in our experienced team. Each campaign we run is overseen by a dedicated account director supported by an experienced client delivery manager.

At GCL we pride ourselves on the skills of our telemarketing team and have a dedicated training manager responsible for ensuring the continuing quality of our telemarketing agents. We train all our agents in unscripted telemarketing skills, and they are capable of engaging with senior decision-makers and promoting a complex business-based value proposition. We are proud of our staff and like to show them off at every opportunity, that’s why we will always give you the opportunity to meet the agents assigned to your campaign face-to-face before it starts.

Our staff are on average graduate-level qualified with B2B or customer-facing experience and have been with GCL for at least 2-3 years (as opposed to an agency average of 3-6 months!).

GCL Direct employs a number of specialists to support data, marketing automation and email campaigns making us a one-stop shop when it comes to direct marketing and demand generation. Meet the team