Bad Telemarketing
The Reality of Pay Per Lead

All businesses have a budget and when it comes to outsourcing telemarketing then the more bang you can get for your buck is clearly an….

MacMillan Cakes
GCL Direct Help Macmillan Celebrate 25 Years

GCL Direct were delighted to host a Macmillan coffee morning as both the company and Macmillan's fund raising event celebrate their 25th year! Hosting a….

Timed to Perfection – Prospect Engagement

  Consumers, whether in the B2C world or B2B world, have now become researchers. The advent of digital has given us a tool that we….

The Key to Engagement
“Understanding” is the Key to Customer Engagement

Data can’t tell you everything. Whilst many marketers have become very good at using digital data for personalisation, identifying customer behaviour and determining how to….

Sales and Marketing
Bridging the Great Divide

When it comes to sales leads and the quality of those sales leads there has always been a conflict between Sales and Marketing but with….

Getting Past the Gatekeeper

Here at GCL we continually train and develop our team in the key aspects of demand generation. In this blog article our expert training and….

Seven Marketing Activities to get you Through the Summer Slow Down

For some of us the summer slowdown is second only to Christmas in terms of business frustration, for others it heralds a well-earned break with….

The Triple Threat!

What is the single biggest threat to any marketing campaign? Is it time, money or the quality of the end result? Time, Cost and Quality….

Recruitment Update

Who are GCL Direct? Devoted to the Business to Business sector, GCL Direct are specialists in providing telemarketing solutions to the IT & Telecommunication, Logistics….

Appointment Setting Call Centres

With 25 years’ experience in the Direct Marketing industry and a renowned reputation for managing successful Telemarketing campaigns, GCL Direct is one of the leading….