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Still getting it wrong! Why Bad Data is so powerful

Posted on by GCLAdmin

At GCL we’re constantly amazed at the quality, or lack thereof, in email marketing. If you’re using it as a modern day “shop front” then simple mistakes can be and often are costly!

Still getting it wrong

Today we had another great example, good content, good call to action – tick! Not knowing our company name or my name personally – BIN!

Don’t let it happen to you and your emails, get support from GCL’s Data team today, from simple sourcing to appending Company, Contact, Names, Email and beyond.

Read more on GCL’s Data and Lead Generation solutions here:

Posted in Blog | Appending B2B Lead Generation Data Comments Off

Things That Go Bounce in the Night – Data Horror Stories

Posted on by GCLAdmin
Data Horror Stories

Dark Stories of Data Disasters from GCL Direct

Data can be the Hero or the Villain! Bad data, like Leatherface himself would give even the most seasoned Marketeer reason to run to the Hills!!

In a nod to everyone’s favourite Halloween Holiday here are some of the best Data Horror Stories (you can come out from behind the cushion now!)

Over the years GCL have been asked to find many different types of decision makers. This year we have been asked on more than one occasion for Customer Experience decision makers, after scouring the market and consulting with our expansive partner network we concluded that you cannot purchase this type of contact in large numbers. However, a prospective client was convinced they had found some and it was only after a month of disastrous calling and dismal response rates that they conceded defeat. Luckily GCL were able to salvage the situation by using our internal database. We were able to build a sizeable number of contacts with responsibility for customer experience. The result was four times the response rates and a sizeable return on our new clients investment.

A long standing client called us up in a panic having wanted to save a few hundred pounds they had bought some email data from an offshore agency. The sample had checked out with perhaps a few suspect bounces but when the data was used and the email sent the client experienced bounce back rates of over 50%! Using our expansive data network we were able to find some replacement data and we even managed to get back some of the money from the offshore agency.

One of our other clients, having acquired a new business sought to consolidate their 70+ Access, Excel and PDF Files (the unholy trio!) GCL’s data services team merged all 700k+ records together ready for dedupe…SHOCK HORROR from 700k records only 300k unique records remained. Like the white knight riding to the rescue GCL matched the sectors and segments to resupply like for like records and save the day!

Data management is not a dirty word, as one of our new clients found out to their cost! For years the client had relied on its internal database built exclusively from web response forms for its marketing needs. However, when a new Marketing Manager came aboard and attempted to run a campaign using the database they were in for a shock! With more than 75% bounce rate just for email it was clear the data was badly in need of an overhaul. The client came to GCL and we were able to de-duplicate, match and append the data to give the client a clean functioning database of thousands of contacts.

Had any horror stories of your own? Let us know via twitter @GCLDirect or email us directly.

Posted in Blog | B2B Data B2B Marketing Direct Marketing GCL Direct Marketing Data Comments Off

Team EMEA Telemarketers show their support for Rory!

Posted on by GCL

Always in the spirit of competition, GCL’s expert EMEA telemarketing team donned their best Rory McIlroy face after beating their #teamusa counterparts in the our #RyderCup Lead Generation challenge!

The truly international Lead Generation team have surpassed their lead targets in France, Germany and Italy with our Russia and Nordic speakers trailing just behind in the #telemarketing stakes.

Not to be outdone though team USA have had a great day of qualified appointments too – One day left of competition before the winner takes it all!


Posted in Info | Comments Off ← Older posts

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Still getting it wrong! Why Bad Data is so powerful

At GCL we’re constantly amazed at the quality, or lack thereof, in email marketing. If you’re using it as a modern day “shop front” then simple mistakes can be and often are costly! Today we had another great example, good content, … Continue reading

Posted on Tuesday 14th October, 2014

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