Birmingham: 0121 452 2020

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London: 0207 788 9245

GCL Direct

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Lead Generation

Locating the Leads your Business Needs

Contrary to common belief, lead generation is a malleable process that must be executed in a tailored manner to be successful. Many consider it a binary practice that either works or does not, and functions in one way and not another. In fact, even with mere miniscule tweaks and adaptations to the formula, lead generation can impact your results to an incomparable extent, proving for many businesses to be one of the marketing tools they would not survive without.   Lead generation, when implemented correctly can increase conversion rates, improve ROI, create a better journey for your customers and nurture quality leads for the highest value sales opportunities. Though each and every business is different, the campaign always starts with a comprehensive dataset. Outlining prospects and opportunities in detail to deliver a foundation of data that will support you throughout the lead generation process.

A Unique Approach

Dispensing with the script is just the first step in terms of GCL Direct’s unique approach to lead generation; instead of simply stopping at a ‘well-founded’ dataset, filing away a tick box exercise and putting prospects through a series of standard questions to determine their needs, we actively build relationships, use conversation to discover prospect business requirements and goals and continue to create better quality leads. We build in to that dataset, expanding and developing rapport in order to generate genuine ROI.

As a result of this, not only does conversion rate and operational efficiency improve, but your customer has received value from your business at every stage of the sales process, naturally creating longer term sales opportunities. At GCL, we focus on results-driven quality for your business. Fill in our online contact form to begin your enquiry and discover how lead generation can work for you.

Greville Crowder

Lead Generation

  • Individual Projects to Complex Campaigns
  • Qualified Leads with Key Decision Makers & Influencers
  • Detailed Reporting
  • Specialist Business Expertise

Appointment Making

  • Long-Term / Quick Wins
  • Strategic Approach
  • Qualified Appointments


  • Expert Company & Account Profiling
  • In-depth Research
  • Valuable Insights
  • Bespoke Solution Based on your Requirements

Pipeline Management

  • Standard Contact Management
  • Developed Database


  • Basic Information Gathering
  • Customer Satisfaction Surveys
  • Complex Market Analysis
  • Positioning Reports
  • Win-Loss Profiles
  • Clear & Concise Data Reports

Seminars & Exhibitions

  • Strategic Data Building & Mailing
  • Fully Coordinated Service

Inbound Handling

  • Partnership with your Marketing Team
  • Dedicated Email & Telephone Response
  • Data Capture Reports
  • Analysis of Response Levels

Reseller Recruitment

  • Channel Recruitment, Research & Communications
  • Results-driven Approach
GCL Direct
GCL Direct
GCL Direct
GCL Direct