Buyers are evolving, and if you want to hang on to your market share, you need to evolve too. Inbound marketing takes advantage of rapidly changing buyer behaviour by using a combination of paid search, social media, and content marketing to drive traffic to your website. When your visitors submit their contact details in exchange for free, downloadable content, they become leads – known prospects you can then guide to a purchase decision with automated email workflows.

And, the best part is that the whole process is entirely measurable.
Powerful analytics allows you to measure the success of your campaigns and then adjust them for even greater impact, making this one of the best approaches for marketers who want to get the highest possible return on their investments.

At GCL we offer inbound marketing both as a stand alone service and as a digital solution integrated with telemarketing. We believe that inbound needs a human element, and telemarketing makes it possible for a marketer to determine immediately where a lead is in the sales funnel. They can then adapt their approach on the go, pushing the lead towards the bottom of the funnel if they are interested, or recommending certain content if they are not yet ready to buy.

B2B-Content-Marketing

Content Marketing

Content marketing attracts and retains customers by producing and curating relevant, valuable content that speaks directly to a brand’s target audience.

SEO-Strategy

SEO Strategy

There is a direct correlation between the ease with which your customers can find you online and the success of your business.

Marketing-&-Sales-Automation

Marketing and Sales Automation

Marketing and sales automation gives your operations greater efficiency, while ensuring high quality interactions with both potential and existing customers.

Social-Selling

Social Selling

Social selling is essential to the success of any business. It’s one of the best ways to engage followers and build brand awareness.

Paid-Media

Paid Media

Paid media offer a highly targeted and measurable means of creating brand awareness and can prompt a direct response from consumers.

Inbound-Marketing-Strategy

Inbound Marketing Strategy

Inbound marketing aligns your marketing activities with the way people search for the solutions to their challenges.