At GCL Direct we can take the most basic database and turn it into an insightful opportunity-generating asset. We understand that your data requirements vary from campaign to campaign and that a database you used six months ago may not be relevant for your current project.
Rather than buying a completely new database, you can use GCL’s data enrichment service to add extra fields and information to your existing database, thus augmenting your knowledge of your prospects and customers. This improves audience segmentation and allows you to carry out more targeted and personalised campaigns.

Data insight, enhancement and effectiveness