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We all want prospects that convert quickly from Suspect to Prospect, Prospect to Lead and Lead to Closed Sale with the minimum of fuss, expense or effort – it’s the nirvana that Department Heads all over the world dream of achieving and moreover what they expect from all B2B Sales and B2B Marketing professionals like you.
“a combination of the words "globalisation" and "localisation." The term is used to describe a product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market.”
To better understand this definition, let’s take a quick look at a brand that demonstrates a very clear understanding of it: McDonald’s.
Thanks to the internet, more companies than ever before can do business all across the globe. If your organisation is thinking about going international, it’s important to remember that you’ll need a new marketing strategy in order to succeed.
GCL and James in particular, are not afraid to challenge a campaign brief. If they don’t think it will work in the current form, then they will work with you to make a solution that does. That honesty and integrity is vital to a lasting relationship and they have that in spades.
What I really like is that GCL effectively becomes part of the marketing team and I am able to sit down with my team, James, the GCL client delivery managers and even the agents in order to ask questions and thrash out ideas. This is all part of the open-door policy where I’ve been able to come into the GCL offices , go through my thinking, the company roadmap and make sure the team know what we’re up to.