Our Lead Generation Services

At GCL Direct we realise that the world is getting smaller and that people and businesses work globally. To help our clients negotiate the international business arena, we can deploy our lead generation services across multiple territories in multiple languages.

We also know that every business’ challenges are different and that every campaign requires a different lead generation solution. To ensure the best option for each campaign, we work closely with our clients to make sure that we provide results-driven solutions whose strategies are grounded in a deep understanding of buyer behaviour – insights we’ve gathered over more than two decades of direct marketing.

We’ve grouped our lead generation services under four core disciplines – B2B telemarketing, inbound marketing, data & business insight,  and holistic lead generation services .


In the digital age, it’s more important than ever to connect with your customers on a personal level. Our lead generation, lead nurturing, appointment setting, and other telemarketing services are designed to give you the best possible start to those conversations.



A thorough understanding of your market and buyers allows you to create and deliver messages that speak directly to your customers’ concerns. To make this possible, we provide several data services as well as advanced audience profiling and channel mapping.



Inbound marketing uses a web of digital threads to draw online traffic to your website. This innovative approach makes the most of recent changes in buyer behaviour by engaging web users with relevant, informative content that then guides them down your sales funnel towards a purchase.


Holistic Lead Generation

The power of integrated channels is greater than the sum of their separate parts, and holistic lead generation leverages the strengths of different channels to deliver greater ROI. At GCL Direct, we can combine any of our services to provide a more comprehensive lead generation solution.