Content Enhancement

At GCL Direct we take the most basic database and turn it into an insightful opportunity generating asset. We understand that your data requirements vary from campaign to campaign and that a database you used six months ago may not be relevant for your current project.

Why enhance my data?

Rather than having to buy a completely new database, GCL Direct will take your existing data and add in extra fields and information to enhance the knowledge of your prospects and clients. You can improve data segmentation and carry out more targeted, personalised direct campaigns by enhancing the information you hold on key targets and customers.

What information can you add?

Using our internal database and network of data owners, we can add any standard information on a business, e.g. turnover, SIC code, number of employees and head office location. Not only that, but because GCL Direct runs a 50-seat call centre, we will find and add completely bespoke information to your database – if you can think of it, we can find it. As with all our solutions, our appointment setting service is available internationally in multiple languages, find out more here.