In this case study, we find out how GCL and ADI Global Distribution have worked together since 2008 to ensure continued campaign success in the EMEA Market.
In this case study, we unpack how we helped Pitney Bowes improve their lead generation to increase their revenue, as well as realign their brand.
AI! Chatbots! Micro-influencers! There’s a lot of hype around these and other trends, but at the end of the day, B2B marketers are looking for a way to connect with people. But while all these technological developments are great, did you know that there’s an easier way to do this?
In the last season... In our first ebook, GDPR Is Coming, we explored the coming "winter" for organisations with the impending arrival of the GDPR (General Data Protection Regulation). We didn’t know the full effect GDPR would have when implemented, but we knew this:
The following event industry revenues demonstrate the importance companies place on these events: In the UK in 2015, companies spent a combined value of over £30 billion on conferences, meetings, exhibitions and trade fairs.
On 24 May 2018, the way we handle data will completely change. With General Data Protection Regulation (GDPR) looming, companies need to make sure they’re fully compliant. Is your company prepared for this change? Managing data effectively will keep your business and marketing department out of the cold.
There are only so many hours in the day and so many people you can employ to do it, so how can you determine what’s going to work best and where you should be concentrating your efforts? When it comes to marketing, have you considered the benefits of what outsourcing could bring?
Before you can even begin to plan a sales pitch, you need to know who you are going to pitch to, and that means you first have to find your prospects. You might be tempted to play the numbers game and find as many prospects as possible, but consider this: every pitch to the wrong prospect is a pitch wasted.
With the fast paced change in digital marketing, we strongly believe that Telemarketing has an important, albeit changing role to play in connecting buyers and sellers into the future. We have created this guide to share our views on the industry and how the human touch of telephone contact will continue to play a vital role in B2B marketing in the 21st Century.