2019-12-03T13:10:11+00:00

EQ in Telemarketing

Connect with your leads using EQ, Understanding the critical role of emotional intelligence in marketing

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2019-12-03T13:10:11+00:00

Learn how GCL Direct helped Hayley Group build their database of decision makers and improve conversion rate.

Learn about the genuine advantages a partnership with GCL Direct offers your organisation.

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2019-12-03T13:10:12+00:00

Read about how GCL Direct helped Personal Group improve both the quantity and the quality of their leads.

In this case study, we find out about the real marketing and revenue benefits GCL Direct offers your organisation.

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2019-12-03T13:10:12+00:00

Working With ADI Global Distribution To Ensure Continued Success In The EMEA Market

In this case study, we find out how GCL and ADI Global Distribution have worked together since 2008 to ensure continued campaign success in the EMEA Market.

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2019-12-03T13:10:12+00:00

Learn How GCL DIRECT Helped Pitney Bowes Achieve Brand Realignment & Revenue Growth

In this case study, we unpack how we helped Pitney Bowes improve their lead generation to increase their revenue, as well as realign their brand.

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2019-12-03T13:10:12+00:00

Investigating The Best Kept Secret In B2B Marketing

AI! Chatbots! Micro-influencers! There’s a lot of hype around these and other trends, but at the end of the day, B2B marketers are looking for a way to connect with people. But while all these technological developments are great, did you know that there’s an easier way to do this?

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2019-12-03T13:10:12+00:00

GDPR IS HERE: Understanding The True Impact Of GDPR For B2B

In the last season... In our first ebook, GDPR Is Coming, we explored the coming "winter" for organisations with the impending arrival of the GDPR (General Data Protection Regulation). We didn’t know the full effect GDPR would have when implemented, but we knew this:

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2019-12-03T13:10:12+00:00

Strategies For Maximising The Impact of Event Communication

The following event industry revenues demonstrate the importance companies place on these events: In the UK in 2015, companies spent a combined value of over £30 billion on conferences, meetings, exhibitions and trade fairs.

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2019-12-03T13:10:12+00:00

GDPR is Coming!

On 24 May 2018, the way we handle data will completely change. With General Data Protection Regulation (GDPR) looming, companies need to make sure they’re fully compliant. Is your company prepared for this change? Managing data effectively will keep your business and marketing department out of the cold.

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2019-12-03T13:10:13+00:00

How To Convert MQLs Into SQLs

The digital world of marketing offers more ways than ever to generate leads but how do you sort the wheat from the chaff and make sure you can segment and qualify the leads you are generating?

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2019-12-03T13:10:13+00:00

Inhouse VS Outsourced Telemarketing

There are only so many hours in the day and so many people you can employ to do it, so how can you determine what’s going to work best and where you should be concentrating your efforts? When it comes to marketing, have you considered the benefits of what outsourcing could bring?

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2019-12-03T13:10:13+00:00

How To Create A Winning B2B Sales Pitch

Before you can even begin to plan a sales pitch, you need to know who you are going to pitch to, and that means you first have to find your prospects. You might be tempted to play the numbers game and find as many prospects as possible, but consider this: every pitch to the wrong prospect is a pitch wasted.

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2019-12-03T13:10:13+00:00

The Definitive Guide To Telemarketing In The Digital Age

With the fast paced change in digital marketing, we strongly believe that Telemarketing has an important, albeit changing role to play in connecting buyers and sellers into the future. We have created this guide to share our views on the industry and how the human touch of telephone contact will continue to play a vital role in B2B marketing in the 21st Century.

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2019-12-03T13:10:13+00:00

The Ultimate Guide To Inbound Marketing

Most consumers have learned to block out the constant stream of pushy or irrelevant messages, and marketers who once relied on broad appeals to punt their products are finding that they have little influence over modern buyers. When consumers want answers, they go straight to the internet. This is where the new battle of the brands is won or lost.

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2019-12-03T13:10:13+00:00

The Guide To Holistic Lead Generation

Much has been written about inbound and outbound marketing, but most of these articles and guides exist solely for the purpose of emphasising the advantages of one approach over the other. The truth is that outbound is far from dead and that inbound is not the cure-all that its proponents claim it to be. The success of your campaigns depends not on which media you use, but rather how you use them.

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2019-12-03T13:10:13+00:00

How To Boost Your Marketing With Optimised Data

Ask any marketer, and they will tell you that good data is essential to the success of your marketing. With it, you can run campaigns of impressive scale and efficiency; without it, your team can become bogged down in a quagmire of frustrated dead-ends. It is the first link in the chain that connects you with your customers, and is one of the most important elements in any campaign.

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2019-12-03T13:10:14+00:00

Cold Calling is Dead…Long Live Telemarketing

The sales call has been a part of life since the dawn of time, or at least the dawn of trade. The telephone became part of this process almost as soon as it was invented although only started to come to prominence as a commercial tool after the advertising boom of the 1950s. During the 1970s, the term Telemarketing entered the mainstream on the back of its application by Bell Telephone Company (now AT&T).

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2019-12-03T13:10:14+00:00

CRITIQOM

Given the difficulties of appointment setting in a cash strapped public sector Critiqom were delighted with the results from the initial campaigns. From the 200 councils identified in the target Universe GCL achieved 14 high quality BANT+A qualified appointments.

2019-12-03T13:10:15+00:00

The Secrets Of Successful Lead Nurture

We all want prospects that convert quickly from Suspect to Prospect, Prospect to Lead and Lead to Closed Sale with the minimum of fuss, expense or effort – it’s the nirvana that Department Heads all over the world dream of achieving and moreover what they expect from all B2B Sales and B2B Marketing professionals like you.

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2019-12-03T13:10:15+00:00

Data Insight, Enhancement And Effectiveness

It’s time for the big push on that new product or solution, the one the CEO has personally been championing.

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2019-12-03T13:10:16+00:00

How To Buy B2B Data

Data is crucial to every aspect of today’s business and nowhere is this more true than within Sales and Marketing. Alongside your products, services and solutions.

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2019-12-03T13:10:16+00:00

Opt In or Lose Out

The new EU Data Protection Regulations could be passed as soon as the end of 2015 meaning they could be UK law by early 2018. But what does this all mean to us as B2B marketers?

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2019-12-03T13:10:16+00:00

GCL’s Best Practice Guide To C-Level Appointment Setting

Consumers, whether in the B2C world or B2B world, have now become researchers. The advent of digital has given us a tool that we simply can’t get enough of and we frequently use that tool to inform our buying decisions.

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2019-12-03T13:10:17+00:00

How To Use Social Media for B2B Lead Generation

We all want prospects that convert quickly from Suspect to Prospect, Prospect to Lead and Lead to Closed Sale with the minimum of fuss, expense or effort.

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2019-12-03T13:10:17+00:00

Practical Guide To Lead Generation

Every business will know what their typical client looks like, but how do you know what they’re thinking? There is one way to find out and its far easier than you may think… ask them!

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2019-12-03T13:10:17+00:00

Core Telemarketing Principles Best Practice Guide

An expert opinion on the core building blocks of effective Telemarketing – Helen Barlow Key Account Director 2014.

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2019-12-03T13:10:17+00:00

Guide to B2B Appointment Setting

You’ve got a great proposition, great service, solution and a fantastic way to solve your prospects problems and yet they’re not lining the streets or cramming the car park to get in front of you and the phone isn’t ringing itself!

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2019-12-03T13:10:17+00:00

How to Profile Your Prospects

Every business will know what their typical client looks like, but how do you know what they’re thinking? There is one way to find out and its far easier than you may think… ask them!

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