In this case study, we unpack how we helped Pitney Bowes improve their lead generation to increase their revenue, as well as realign their brand.
AI! Chatbots! Micro-influencers! There’s a lot of hype around these and other trends, but at the end of the day, B2B marketers are looking for a way to connect with people. But while all these technological developments are great, did you know that there’s an easier way to do this?
In the last season... In our first ebook, GDPR Is Coming, we explored the coming "winter" for organisations with the impending arrival of the GDPR (General Data Protection Regulation). We didn’t know the full effect GDPR would have when implemented, but we knew this:
The following event industry revenues demonstrate the importance companies place on these events: In the UK in 2015, companies spent a combined value of over £30 billion on conferences, meetings, exhibitions and trade fairs.
On 24 May 2018, the way we handle data will completely change. With General Data Protection Regulation (GDPR) looming, companies need to make sure they’re fully compliant. Is your company prepared for this change? Managing data effectively will keep your business and marketing department out of the cold.
There are only so many hours in the day and so many people you can employ to do it, so how can you determine what’s going to work best and where you should be concentrating your efforts? When it comes to marketing, have you considered the benefits of what outsourcing could bring?
Before you can even begin to plan a sales pitch, you need to know who you are going to pitch to, and that means you first have to find your prospects. You might be tempted to play the numbers game and find as many prospects as possible, but consider this: every pitch to the wrong prospect is a pitch wasted.
With the fast paced change in digital marketing, we strongly believe that Telemarketing has an important, albeit changing role to play in connecting buyers and sellers into the future. We have created this guide to share our views on the industry and how the human touch of telephone contact will continue to play a vital role in B2B marketing in the 21st Century.
Most consumers have learned to block out the constant stream of pushy or irrelevant messages, and marketers who once relied on broad appeals to punt their products are finding that they have little influence over modern buyers. When consumers want answers, they go straight to the internet. This is where the new battle of the brands is won or lost.
Much has been written about inbound and outbound marketing, but most of these articles and guides exist solely for the purpose of emphasising the advantages of one approach over the other. The truth is that outbound is far from dead and that inbound is not the cure-all that its proponents claim it to be. The success of your campaigns depends not on which media you use, but rather how you use them.
Ask any marketer, and they will tell you that good data is essential to the success of your marketing. With it, you can run campaigns of impressive scale and efficiency; without it, your team can become bogged down in a quagmire of frustrated dead-ends. It is the first link in the chain that connects you with your customers, and is one of the most important elements in any campaign.
The sales call has been a part of life since the dawn of time, or at least the dawn of trade. The telephone became part of this process almost as soon as it was invented although only started to come to prominence as a commercial tool after the advertising boom of the 1950s. During the 1970s, the term Telemarketing entered the mainstream on the back of its application by Bell Telephone Company (now AT&T).
We all want prospects that convert quickly from Suspect to Prospect, Prospect to Lead and Lead to Closed Sale with the minimum of fuss, expense or effort – it’s the nirvana that Department Heads all over the world dream of achieving and moreover what they expect from all B2B Sales and B2B Marketing professionals like you.
Consumers, whether in the B2C world or B2B world, have now become researchers. The advent of digital has given us a tool that we simply can’t get enough of and we frequently use that tool to inform our buying decisions.